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CASE STUDY · Google Ads
Google Ads for an international airline: ¥14.4B in revenue at 60x ROAS
Client:
International airline (name withheld)
Channel:
Google Ads
Period:
12 months
Ad spend:
¥240M
¥14.4B
Revenue
60x
ROAS
96,000
Purchases
¥2,500
Cost per purchase
01
The challenge
The campaigns were not built around what travelers in Japan were actually searching for. When people were ready to book, the ads often missed them.
02
What we were responsible for
Keyword design, ad copy, and the route from the ad to the booking page.
03
What we did
✓Rebuilt the keyword structure around search intent.
✓Rewrote the ads to answer those searches directly.
✓Reworked the path from high-intent searches to the booking page.
04
Results over 12 months
| Metric | Result |
|---|---|
| Ad spend | ¥240M |
| Clicks | 6.0M |
| Cost per click | ¥40 |
| Conversion rate (click to purchase) | 1.6% |
| Purchases | 96,000 |
| Cost per purchase | ¥2,500 |
| Revenue | ¥14.4B |
| ROAS | 60x |
ROAS is revenue divided by ad spend (¥14.4B ÷ ¥240M). Cost per purchase is ad spend divided by purchases.
05
Related services
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