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CASE STUDY · Meta Ads
Meta Ads for 999 Global Ventures: 9,000 email sign-ups at $2 per lead
Client:
999 Global Ventures
Product:
Consumer app for Spanish-speaking users in the United States
Channels:
Meta Ads, landing pages, email automation
Period:
6 months
Ad spend:
$18,000 (about ¥2.7M)
9,000
Email sign-ups
$2
Cost per lead
63,405
Link clicks
4.5%
Link click-through rate
01
The challenge
Ads were running, but the route to app sign-up was not organized and conversion tracking was incomplete. The email list was not growing.
02
What we were responsible for
Meta Ads, the landing pages, the email sign-up flow and tracking. The team is based in the US, and we ran everything remotely.
03
What we did
✓Built one route: ad, landing page, email sign-up, automated step emails, then app use.
✓Offered free guides in English and Spanish (healthcare and money transfer) as the reason to sign up.
✓Kept testing creatives and the landing pages through the 6 months.
04
Results over 6 months
| Metric | Result |
|---|---|
| Ad spend | $18,000 |
| Impressions | 1,409,000 |
| Link clicks | 63,405 |
| Landing page views | 45,023 |
| Link click-through rate | 4.5% |
| Cost per link click | $0.28 |
| Email sign-ups | 9,000 |
| Cost per lead | $2 |
| Email open rate (step emails) | 50–60%, consistently |
Cost per lead is ad spend divided by email sign-ups ($18,000 ÷ 9,000).
05
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