CASE STUDY · Meta Ads

Meta Ads and landing page work for a B2B SaaS company

Client:

B2B SaaS company (name withheld)

Channels:

Meta Ads, ad creative, landing page

2 days

From ad launch to the first inquiry

Inquiries in the first full month

¥10,104

Cost per inquiry in that month

The challenge

Organic traffic was falling, and so were leads. Sales inquiries came in unevenly and were hard to plan around.

The whole route: Meta Ads strategy, ad creative, and changes to the existing landing page.

✓Adjusted the budget split and targeting to reach the target industries and job titles.

✓Made the ad creative and rewrote the ad messages.

✓Reworked the conversion flow on the landing page.

Paid social became a steady source of B2B inquiries, where the company had relied on organic search before.

Which job titles do you need to reach in Japan? Tell us who buys your product.