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CASE STUDY · Crowdfunding
From crowdfunding to multi-channel e-commerce: two product launches
Clients:
UND Ventures (sleep-improvement device) and our own in-house project (consumer goods)
Channels:
Crowdfunding, social media, Meta Ads, LINE, Shopify, Yahoo! Shopping, eBay
Timeline (UND Ventures)
1 November 2025
Pre-sale opened on CAMPFIRE.
14 November
Passed 100 backers. The super early-bird tier sold out.
24 February 2026
The Shopify store opened.
01
The challenge
The two products had opposite problems. The sleep device had no category that shoppers already knew. The consumer product went into a crowded category where it was hard to stand out. Neither had a sales channel yet, and neither had a base for selling overseas.
02
What we did
For both projects we handled the positioning, landing pages, ad campaigns, LINE setup, Shopify store, social media, influencer coordination, and day-to-day e-commerce operations, including inventory and customer support.
✓UND Ventures: took the product from a CAMPFIRE pre-sale to its own Shopify store.
✓In-house projects: crowdfunding launches, including one on Makuake, plus our own stores on Yahoo! Shopping and eBay for domestic and cross-border sales.
03
Related services
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