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CASE STUDY · Email CRM
English and Spanish step emails for 999 Global Ventures
Client:
999 Global Ventures
Channel:
Email (step emails and CRM)
Languages:
English and Spanish
Period:
6 months
78.8%
Open rate on the English email journey
10.6%
Click rate on the same journey
26
Automated emails in the Spanish journey
01
The challenge
Emails went out as one-off sends. Retention and engagement were falling.
02
What we did
The client is a US-based team growing a consumer app among Spanish-speaking users in the United States. We built and managed the ads, landing pages, email onboarding, social media and influencer partnerships, all remotely.
✓Built the Spanish version first, then the English one.
✓Split the list by language, intent and behavior, so each group got a different sequence.
✓Connected the emails to the landing pages, so sign-ups moved straight into the sequence.
✓Reworked the calls to action and the order of messages to get more clicks.
03
Results
The email flows kept bringing in app installs and new members through the 6 months. The team now has an email operation it can keep improving, from opens to clicks to sign-ups.
04
Related services
Which language do your customers actually open emails in? Tell us about your list.
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