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CASE STUDY · Google Ads
Google Ads for a real estate company in Japan: 44,628 inquiries from ¥100M
Company:
Formerly Prime-listed real estate company in Japan (name withheld)
Led by:
Our founder, as the company’s in-house marketer
Channels:
Google Search and Display ads
Period:
1 year
Ad spend:
¥100M
44,628
Inquiries
¥2,241
Ad spend per inquiry
5x
ROAS
01
The challenge
The company needed more inquiries and better sales efficiency from its ad spend, both at the same time.
02
What we did
✓Rebuilt the ads for each stage before an inquiry.
✓Reworked the messages, keywords and the route to the landing pages.
✓Aimed delivery and messaging at the roughly 30% of leads most likely to turn into real sales conversations.
03
Results over 1 year
| Metric | Result |
|---|---|
| Ad spend | ¥100M |
| Cost per click (CPC) | ¥121 |
| Inquiries | 44,628 |
| Ad spend per inquiry | ¥2,241 |
| ROAS | 5x |
Ad spend per inquiry is ¥100M divided by 44,628 inquiries.
04
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