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CASE STUDY · Crowdfunding

Preparing a Sri Lankan eco-farm’s crowdfunding launch in Japan

Client:
Sri Lankan eco-farm and heritage operator
Channels:
Japanese crowdfunding preparation, landing page, LINE
Status:
Pre-launch
Phase 1
Before
No Japanese on the company site. The rewards and the story were not built for Japan.
Phase 1
A Japanese story page and rewards that fit the platform’s rules. 9 deliverables handed over.
Pre-launch
Landing page, ad creative, tracking, and a LINE account with a sign-up incentive.
01

The challenge

The company site had 0 words of Japanese and no language switch. The reward tiers were built around hotel stays and meals, which the platform does not allow. The story was written for an English reader who already knows Sri Lanka.

02

What we did

We wrote a Japanese story page from scratch and rebuilt the reward tiers so the campaign can be accepted. We also prepared a pre-launch landing page, ad creative, tracking, and a LINE account with a sign-up incentive, aimed at business and individual supporters. We ran this as Japan marketing lead, on site in Sri Lanka, directing the local crew and setting the brief for both teams.

✓Wrote a Japanese story page from scratch.
✓Rebuilt the reward tiers without hotel stays, to fit the platform’s rules.
03

Where Phase 1 ended

The campaign is aiming for ¥20,000,000 on a Japanese crowdfunding platform. Phase 1 closed with 9 deliverables, and the rewards no longer include hotel stays.

This is a pre-launch case study. It does not include the campaign’s launch or funding results.
04

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