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CASE STUDY · YouTube Ads
YouTube Ads for a TV broadcaster: 3.0M views at a ¥0.3 cost per view
Client:
Prime-listed TV company in Japan (name withheld)
Channel:
YouTube Ads (sponsored tie-up content)
Period:
3 months
Ad spend:
¥900,000
3.0M
Views
¥0.3
Cost per view
1.8M
Completed views
01
The challenge
The broadcaster had no video campaign outside its own channels. Reach stopped at TV and the website.
02
What we did
We planned and ran a YouTube Ads campaign around the tie-up content, aimed at viewers the broadcaster was not reaching on TV or its own site. We kept the cost per view low so the budget went further.
03
Results over 3 months
| Metric | Result |
|---|---|
| Ad spend | ¥900,000 |
| Views | 3.0M |
| Cost per view | ¥0.3 |
| Completed views | 1.8M (60% of views) |
| Clicks | 7,500 |
| Cost per click | ¥120 |
Cost per view is ad spend divided by views counted by YouTube (¥900,000 ÷ 3.0M). Cost per click is ad spend divided by clicks (¥900,000 ÷ 7,500). Completed views are views that played to the end.
04
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